Oscar Caballero

Creative Technology DirectorPrincipal Interactive Engineer

OscarCaballero.

Director, engineer, and architect of the bridge between design and software.

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Selected Work

12 entries2013 — 2025

Designed, engineered, delivered.

  1. 012025Aircraft Configuration PlatformBoeing3D Configurator
  2. 022024Product Launch ExperienceEstée Lauder CompaniesBrand Experience
  3. 032024Interactive Data NarrativeMastercardInteractive Experience
  4. 0420233D Product CatalogBayer3D Configurator
  5. 052023Industrial Visualization SuiteSiemensInteractive Experience
  6. 062022Patient Experience PlatformUCLA HealthPlatform
  7. 072022Revlimid Kiosk ExperienceBristol Myers SquibbInteractive Experience
  8. 082021Virtual Event PlatformSkandiaVirtual Event
  9. 092020Interactive Brand CampaignBavariaMicrosite
  10. 102018Interactive 3D CatalogPVC Gerfor S.A.3D Configurator
  11. 112015Caesar Salad GameUmbraInteractive Experience
  12. 122013Axel's Chain ReactionHiguera StudiosInteractive Book

What I offer

Three outcomes clients come back for.

Vision to production

No handoff tax

Creative concepts lose fidelity at every handoff, from design to dev, from prototype to build. I eliminate that gap. With a background in both Industrial Design and software engineering, I translate brand intent directly into browser-native craft. What starts as a napkin sketch ships as working WebGL, without degradation.

  • Brand-aligned interactive design systems
  • Art direction for WebGL and real-time surfaces
  • Creative technology strategy and prototyping
  • Visual narrative design through production oversight

Performance at scale

Real users, real numbers

Interactive experiences that work in the demo but collapse under traffic don’t count. I architect front-end systems that hit performance budgets, pass accessibility audits, and survive load tests from day one. 50M data points at 30fps. 2M visitors in a launch week. 98+ Lighthouse across every route.

  • Front-end architecture for speed and maintainability
  • WebGL / Three.js pipeline optimization
  • Performance budgeting and auditing
  • Code review and quality assurance

Leadership that ships

On time, on standard

When you hire me, you get a lead engineer who communicates with stakeholders in plain language, mentors the team, and ships production-grade code without drama. Twelve years delivering for Fortune 500 brands like Boeing, Mastercard, Estée Lauder, and UCLA Health means I know how to deliver on schedule.

  • Full-stack Vue / Nuxt and React / Next development
  • Team technical mentorship and code review
  • Stakeholder communication and project planning
  • On-time delivery without death marches

Background

About

Every brief is system and story.
I build the bridge between design and software.

Industrial Designer. Software Engineer. Director.

Over the last twelve years I've shipped interactive systems for Boeing, Mastercard, Estée Lauder, and UCLA Health; from WebGL configurators to data platforms serving millions. My background in Industrial Design, Software Engineering, and Artificial Intelligence lets me move between creative direction and production reality without losing fidelity. I've led teams in the US, LATAM, the Philippines, and Hong Kong, and collaborated with teams across Europe and Shanghai, building at the intersection of what a brand wants to say and what the browser can do.

B.S.

Industrial Design

Software Eng. & AI coursework

12+

Years shipping

since 2013

C1

English proficiency

worked across HKG · PH · US · EU · SGP

40+

Global brands

across 6 industries

Capabilities

Direction

  • Creative Technology
  • Engineering Leadership
  • System Architecture
  • Design Systems

Frontend

  • Vue / Nuxt
  • React / Next
  • TypeScript
  • GSAP Motion

3D / WebGL

  • Three.js
  • WebGL Shaders
  • Draco / glTF
  • AR / MediaPipe

Operations

  • CI/CD Pipelines
  • Cloud Infra
  • Performance Audits
  • Hiring & Mentorship

In Trust Of

10 names

  • Boeing
  • Estée Lauder
  • Mastercard
  • Bayer
  • Siemens
  • UCLA Health
  • Skandia
  • Bavaria
  • Nutresa
  • Pixar