2020Microsite · Bavaria
Interactive Brand Campaign
01Overview
The challenge
Generative brand microsite that went viral in Colombia. Canvas-based particle system rendering each visitor a unique fluid simulation. GSAP timeline drove 4 chapters of scroll narrative. 800K visits in 48 hours, 23% share rate.
02Key Results
The impact
- 800K visits in 48 hours, 23% social share rate01
- Custom fluid simulation rendered at 60fps on mobile WebGL02
- 4-chapter scroll narrative with synchronized generative visuals03
03Technology
Built with
- Canvas 2D
- GSAP
- Vue
- WebGL
- Node.js